Feeling lucky with your Lucky Charms, or tricked by those Trix? Cereal company, General Mills (GM), is Kixing your right to sue the brand.
If you use a coupon, like the brand, or in some other way, get a benefit from the brand, GM says you cannot sue it. Any dispute you have must be resolved over email negotiation and binding arbitration.
GM’s new legal terms and conditions
Today, GM states at the top of its website the following:
When you click “click here,” the additional Legal Terms, include:
• New provisions relating to any disputes. These new provisions contain an agreement to resolve any and all disputes you may have with General Mills or any of its affiliated companies or brands contain through informal negotiations and, if these negotiations fail, through binding arbitration. This includes disputes related to the purchase or use of any General Mills product or service. All arbitrations will be conducted on an individual basis; you may not arbitrate as a member of a class. Claims may not be brought in court (with the limited exception of small claims court in certain circumstances), nor may you participate in any class action litigation. (See Section 3, “Binding Arbitration.”)