In-dash computing and entertainment are being taken to new levels in the next generation of automobiles. Despite the known risks of driver distraction, automobile manufacturers are installing the new technology, hoping to lure more customers by enhancing the “driving” experience.
10″ in-dash touchscreen computers in Audi, Jaguar and Ford offer Internet searches, 3D maps, voice commands, music album selection, and high-definition (HD) movies for front seat passengers. Drivers will be encouraged to surf the Internet, check restaurant details, and navigate with GPS on in-dash touchscreens.
Safety advocates express grave concern for such in-dash computers. “This is irresponsible at best and pernicious at worst,” Nicholas A. Ashford, a professor of technology and policy at the Massachusetts Institute of Technology. “Unfortunately and sadly, it is a continuation of the pursuit of profit over safety — for both drivers and pedestrians.” “[Car manufacturers are] totally ignoring one of the key issues of the future of driving, which is distracted driving,” says Art Spinella, an auto industry analyst with CNW Research.
According to Charlie Klauer, a researcher at the Virginia Tech Transportation Institute, the risk of collisions “exponentially” increases with the introduction of in-dash computers. The longer a driver’s eyes are diverted away from the road – especially with email, restaurant review and internet options – the greater the distraction from driving.
In an attempt to curtail such criticisms, Audi’s system warns drivers when turned on: “Please only use the online services when traffic conditions allow you to do so safely.” Such warning leaves caution up to the drivers’ discretion. Audi acknowledges the novelty of its technology and limited required regulatory testing (like in required vehicle safety crash tests for airbags, seatbelts, etc.).
Brad Stertz, spokesman for Audi of America, admitted that Audi’s technology may create legal liability for a car collision where its computer is found to have distracted the driver.
Source: The New York Times’ Driven to Distraction Series
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